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Renata Limited Enters Vietnam Pharmaceuticals Market


Renata is entering the Vietnam pharmaceuticals market with two products,
Erythrox and Zithrin oral suspensions in association with MHI Company Ltd.
based in Hanoi.

MHI Company has an experienced set of marketing staff and distributors
across all provinces of Vietnam. The company specializes in retailing
drugs at pharmacies. Their customer service and medical representatives
visit the doctors, and organizes workshops to introduce new products to
doctors at hospitals.
 
This Company employs 12 pharmacists and 30 medical representatives, and
has a long-term marketing strategy aiming at developing the Vietnam
market. Besides, the Company has representatives who cooperate with
doctors in hospitals as coordinators & prescription clerks at retail shops
to track movement of the products they market. The MHI staff is well
supervised by professional business graduates.
 
Renata looks forward to grow the business through MHI in Vietnam by
introducing new products and is actively pursuing the registration process
of new molecules through the local partner.